ATLANTA , GA March 25, 2004 …….Naturally Fresh, Inc. recently announced their renewed sponsorship of the United Speed Alliance Racing (USAR) Hooters ProCup series.  The company began sponsoring USAR in 1994.  Sponsorship of the ProCup series allowed the company to become part of the fastest growing race series in the United States .

According to Mike White, Vice President of Sales and Marketing, not only was the company able to sponsor several drivers in the USAR series, but they were also able to become a “corporate umbrella sponsor”.  In other words the company is involved in USAR events on several levels.  Sampling of Naturally Fresh^® products occurs at each race.  The sponsorship also allows the company to partner with its customers, such as Kroger and Food City , in race-themed promotions.  These promotions give Naturally Fresh another opportunity to market their products in the stores.  Various consumer marketing events also take place, such as contests to become an honorary pit crew member or the honorary starter at a USAR race.  The company is also using the sponsorship as another avenue to promote its partnership with the National Breast Cancer Foundation.  

Exposure of the ProCup has significantly expanded over the years.  It currently encompasses television, radio, Internet broadcasts, and print media, from small town newspapers to USA Today.  Sponsorship of the Hooters ProCup provides Naturally Fresh with a unique opportunity.  The company is able to participate on a large scale in the racing arena, which is currently the fastest growing segment in sports.  

Naturally Fresh is the manufacturer of Naturally Fresh^® dressings, dips, and sauces and Jackaroo^® meat sauce.  The company is headquartered in Atlanta , GA and has distribution centers across the nation.  For more information about the company, visit their website at www.naturallyfresh.com.  Look for Naturally Fresh^® products in the refrigerated produce section.  

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