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For media only:
Contact Emily Alberta
Naturally Fresh, Inc.
404 765 9000 extension 1744 Naturally
Fresh Announces Three New Products
January
30, 2004—(Atlanta, GA)
Naturally Fresh added three new salad dressings to
its production line, including Ginger Dressing, Classic Bleu Cheese, and
Bleu Cheese Vinaigrette.
Naturally Fresh is one of the nation’s leading refrigerated salad
dressing brands. The company
currently produces over 325 items, which include a wide variety of
dressings, dips, and sauces.
In an effort to become a competitor in the growing market for
Asian-style products, the company added the Ginger Dressing to its line of
specialty products. With this new dressing the consumer can enjoy a
delicious ginger flavor without any artificial preservatives.
The dressing is packed in 12-ounce jars, meaning the consumer gets
50% more product than they would with other leading Asian dressings.
The decision to add two new products to the already popular line of Bleu
Cheese dressings was an easy one to make.
Naturally Fresh® Bleu Cheese is the company’s best
selling dressing. Previous
successful line extensions, such as Lite Bleu Cheese and Roasted Garlic
Bleu Cheese, are evidence of the fact that new variations of the original
product are welcome among consumers.
Naturally Fresh® Classic Bleu Cheese is
the company’s premium Bleu Cheese dressing.
It has a bolder flavor and 40% more chunks of bleu cheese than the
original dressing. This new
product is as versatile as each of the Naturally Fresh®
dressings. It can be used not
only as a dip for vegetables or buffalo wings, but it also tastes great on
top of a burger.
Naturally Fresh developed its Bleu Cheese
Vinaigrette in response to the growing market for Italian dressings. By
introducing this new dressing, the company is able to combine the
developing vinaigrette segment along with the established consumer base
for its Bleu cheese products. The
dressing appeals to a wide variety of consumers because it offers an
Italian flavor with the taste of Bleu cheese.
The company is also introducing a new package size
for the Ginger Dressing and the Bleu Cheese Vinaigrette. The new
dressings will also be offered in a one and a half ounce portion control
cup. This cup size is available in both the food service and the
retail segments.
Further information about Naturally Fresh and their
products can be found on their website at
www.naturallyfresh.com. The
new products can be found along with a selection of other refrigerated
Naturally Fresh® dressings in the produce section.
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